Writing
good quality content is essential with any writing you’ll ever compose. Whether
you’re writing content for a web site, blog, forum or just writing about your
product or services, your content must be factual, easy to understand and make
sense to the average non techie reader. Your writings must also make sense to
Google, Yahoo, Bing and other lesser know search engines, because the rules
regarding good content are the same regardless of which engine used. If you
don’t write relevant quality information, you will lose search engine standings
as well as your reading audience rather quickly.
In
recent months, article marketing has gained popularity at an astounding pace.
Internet marketers are now beginning to realize that writing quality
information can help build a thriving online business much faster than any
other method of promotion. By paying close attention to what’s happening in the
marketplace, you can laser focus your writings to a specific issue or other
areas of interest. Keep you writing simple without a lot of technical stats or
hype which can confuse the average layman.
With
the advent of the internet, people are using the World Wide Web to obtain
information on any subject one can imagine. Most of the readers nowadays scan
reads. Readers first look at the title of an article and if you have a catchy
title and opening paragraph, the readers may or may not continue to read. Much
thought must be put into your writings to capture the reader’s attention, and
keep it. In one of our recent articles we discussed the A-I-D-A theory. The
following is a brief review of what this theory is all about.
A-
equals ATTENTION. If you don’t get the reader’s attention right from the get
go, your reader will click off immediately. Once they leave your business opportunity,
take my word for it, they will be gone forever.
I-
equals INTEREST. You must compose your opening statement to be so powerful,
that you not only get the reader’s attention, but you created such a compelling
value, that it peaks the readers interest to the point of wanting to know more.
D-
equals DESIRE. Your remarks must be so strong it generates a passionate desire,
and your reader will develop a lust for a part of whatever you’re promoting or
selling.
A-
equals ACTION. You can have the best product in the world, you may have a sales
pitch that is super powerful, but without asking for the order you will
probably never get the sale. The whole process requires asking for the order
and getting it. This is what most successful sales individuals call the close.
Some
writers like to use bullet points when writing. Others may use short, but
factual paragraphs with excellent descriptive language of what their writing is
all about. Here’s a good suggestion. Include two or three sentences per
paragraph which should keep the reader’s attention focused on your information.
If you go on and on about a particular point, your reader will become bored,
and click off your writing and go somewhere else that’s more interesting.
Since
keywords and keyword phrases are what the search engines uses to match a
readers search query, it’s imperative to include your keywords and phrases
strategically placed within your writings. Make certain that your keywords and
phrases are relevant to what you’re trying to promote. Normally search engines
will target 5 maybe 6 keywords out of what you include in your Meta description
found in your source code. So in plain English, more is not necessarily better.
In the code, list your most important keywords in order of importance.
Linking
is vitally important to the success of your writings. Outbound links adds a lot
of credibility to your writings. Internal links can help you as well when
pointing your readers to some of your other information that is relative to
your subject matter. Be sure to include the tag in the source code that will
bring the readers back to your writing, expecially if you have hyperlinks in
the content area of your writing. If you need help here, be sure and give me a
call.
Including
a contact form is an excellent way to let the potential client get hold of you
without commitment or pressure. Be careful not to ask for too much information,
you will scare them away. Getting the email address is all I ever ask for. If
the reader gives me their email address, at least it shows me that he or she is
somewhat interested in what I have to offer. After exchanging a couple of
corresponding emails, then it’s rather easy to glean other information such as
a name, or phone number.
Don’t
hesitate to place your phone number in the author’s resource box at the end of
each writing. I’ve been truly amazed at how many people have called just to ask
a simple question, just because they knew they could. That of course is what I
wanted them to do. I have been able to help several individuals as a result of
being available for a “no obligation” consultation.
If any
of this information has been helpful to you today, then consider it as my gift
to you. Members of our eBiz Solutions Team are standing by to assist you in
your writing and marketing challenges. Call us today for your free “no
obligation” consultation.
“Let’s
Build Your Business Together”
Larry L
Miller SEM/SEO Consulting
Private Line: 321-594-4405
Private Line: 321-594-4405
Authors Bio: Marketing Articles by Larry L Miller
SEM/SEO Consultant specializes in promoting clients to “Top Positions on
Google, Yahoo and Bing”. Mr. Miller is the promotions director for BLM
Traders the leader in Automated Marketing Tools and Personal
Mentoring. Private Line: 321-594-4405
Submitted by: Larry
L Miller Article Directory
