Friday, April 16, 2010

Home Based Business - Is it for You?

 The Home Based Business concept has exploded in it's online popularity in recent months. The surge on the internet for Home Based Business has soared to heights that no one anticipated would ever happen. More and more people are looking to make some extra dollars every month to supplement their mortgage payment, car payments, pay the utilities, and set a little aside for their retirement fund or colloge for the kids. With the down sizing of major corporations, international trade being totally out of control and confidence in our government dwindling, the general public is losing faith that something postive can happen to the average working man anytime soon.

Starting a Home Based Business is the only alternative for many of these individuals who are caught in this fire storm of doom and gloom that was created by someone else and they had nothing to do with. We've all been faced with difficult situations during our life time and had to make some drastic choices. Our choices are rather simple, we can either step back for a moment and figure out what to do, and do it, or curl up in our own litle world and feel sorry for ourselves and gradually wither away to a point of no return.

There's money to be made on the internet, but it's going to take a lot of hard work, patience and dedication to make it all happen. The internet is not for everybody....only 3-5% of the people online make money so how does one learn how to make a secondary income they hear so many people brag about? It going to take a lot of study, trial and error, going to online classes to learn the process of marketing online plus a commitment to work 12-14 hours a day if necessary, if you want to make it happen in the near future.

You may be good at expressing your inner soul by writing. Major companies and small businesses are constantly on the look out for people who can research a particular subject matter and then write an informative article of their findings. There is a tremendous need for ghost writers in this business and a very good living can be made by writing for other people.

There are a number of different things online you could promote for someone else. You can join affiliate sites for free. With this type of set-up you would be marketing someone else's business opportunity and getting paid a commmission for what you sell. Most people don't find that they can make enough money with this type of marketing to replace much of their lost income. However, if you find something that you enjoy doing and fills the void of your lost income, that may be what your looking for.

Do some online research, and you will find any number of niche markets that may appeal to you. Some of these markets may even be in the same vocation you where previously employeed in. Be cautious here, and don't jump into the first program you look at. Be diligent, do your due diligence and then make an informed choice of what's best for you and your family.

You're not going to be an overnight success, so don't get discouraged if you don't start making big money in the first week, maybe the first month or longer. Your goals should be realistic and achievable if your willing to put in the time and effort to learn the process of online marketing. Don't set your expectations to high and you won't be disappointed. This is a learning process so be consistant, persistant, in this ever learning process called online marketing.

If you don't understand what this gig is all about, then seek the help of a professional marketer who specializes in helping people who are uninformed. Regardless of what vocation you have been in before or any new venture you enter in the future, there is a learning process that may take place. Some of us have a steeper uphill climb to learn this process, and others breeze through this learning maze with ease.

If we listed all the available online business opportunties, the list would be endless. Use your imagination a little and recall what you've really enjoyed and was good at during your business career. Since you already have a fair amount of knowledge on that particular line of work, then think of all the possibilities on how you might become a teacher, consultant, recruiter, mentor and you can add to this list with many other areas of that particular business. With your current knowledge you may be considered by some as being a professional already. Use your past experience and knowledge to your advantage, and build a strong home based business on what you know right now. Then add to your knowledge as your business grows and you become more familiar with your new exciting online career.

The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free 30 minute consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Thursday, April 15, 2010

Article Marketing - The Next Phenomenon!

If you've been in the marketing online business for awhile and your business is stagnant or just up and died, then maybe a new direction will help you resurrect your business to a profitable marketing venture.

We all know that having visitors come to our site is a given if we're going to survive in business whether it's an online business or a storefront on the busiest corner of your home town. If your old methods have become non effective or you've lost interest, the end result is the same. No Visitors.....No Sales.....No Money. In simple business terms this means that you close your doors and you're out of business.

The goal here is to get users who are interested in your product or service to notice you and your online opportunity. There are numerous ways this can be accomplished if you're willing to put forth a reasonable effort.

There's a new trend that is gaining a lot of popularity that I've tried and it works. The most effective way to get laser focused users to your site is by writing articles about your product or service. The internet is all about information and according to some marketing expert's, article marketing is going to be the next big internet phenomenon. There was many millionaires made during the dot come era and I agree we are on the verge of one of the biggest happenings in internet history.

By writing good keyword rich articles with links back to your web site, you can keep users informed about your business opportunity. Once a user opts in and becomes a part of your database you can keep your targeted individual informed with the use of auto responders until they either opt out or become a customer. Each article you write will have a different approach and the user will soon look forward to your new information in your next article.

The search engines love articles with relevant content about your web site offering and will rank you higher in their algorithm which will be a tremendous surge to your online success.

There is a very simple process you can follow to get started, then make any changes that may help your accomplish your online marketing goals in your overall marketing process.

1. First of all you must be willing to take the time and write articles. If you don't know how to write....you must learn how to write. You learn to write, by writing. As you continue to put your thoughts on paper, you will become a better writer and more effective.

2. In your articles it's imperative you put some links back to the home page of your site. Linking is another heavy weighted part of the search engines algorithms which will help you gain search engine popularity.

3. Having your contact information displayed every time you write an article is important. It is a good rule of thumb to include your name, phone number, Skype information and a workable email address that you check several times a day.

4. You may want to build a splash page with a brief description of your business opportunity and invite users to give you their contact information for additional features of your product or service. I have found that asking for an e-mail address only will get the best response for the users. The more information to try to get from the user on the original contact will be a turn off for most individuals.

5. Create an offer that makes the user want to opt in for more information. You will have to get a bit creative here without overwhelming the user with a lot of detail. A opt in form on your splash page is important to capture the users contact information.

6. Start writing today about any area of interest you may have and publish your articles whether you think the article is good or bad. Someone may view what you think is bad, and will respond with an order. You can publish your articles to blogs, forums etc… Check out the advantages of article directories and publish your writings to one or more directories on a regular basis. Some directories have the feature of posting your article to many other directories when you post to their system.

If you're truly serious about your marketing future and success, don't waste another day. If you haven't checked out the power of article marketing, check it out and get started today.

The eBiz Solutions Team is standing by to assist you in your marketing efforts. Call today for your free 30 minute consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Wednesday, April 14, 2010

Title Tag Tips for Your Web Site!

The title tag in the source code of your web site is where you generate the title that appears on the internet when a search query is made. When you query a search term in the search box of your favorite browser, the clickable link that appears is exactly what you instructed the search engines to put there. The search engine places a substantial amount of weight on how this aspect of optimization is worded and will add or deduct from your page rankings accordingly. It is imperative that you get it right if you want your SEO efforts to be effective and successful.

There are two aspects we must consider when discussing the issue of title tags, such as your page rankings gaining popularity with the search engines and the click through rate of the users. There are varied opinions on these issues, however, I want share with you in this article some of the important basics of optimization to your title tags.

There are some questions regarding the amount of characters in the title which may be considered acceptable by the search engines. Some search engines are emphatic that you should have no more than a total of sixty characters in your title while others endorse a hundred or more characters as being acceptable.

Based on my experience as a SEO Consultant, a short, concise, easy to read, keyword rich title is the most acceptable by the search engines and will earn you top page ranking quicker than any other single factor of optimization. A character count of anything between 60 and 100 characters will be extremely powerful if you word your title correctly. The title must be easy for the user to understand as well as being search engine friendly. The Title Tag is considered by many experts as the eyes to your web site content, and is one of the most important single element of optimization.

It's imperative that you include your main keywords in this title. A total of three or four keywords in your title will make a huge difference in the popularity of your site. The structure here should be some form of a specific message of what your site is all about. Do'nt repeat any keyword in your title, or the search engine may consider it as keyword stuffing and penalize you with lower page rankings. This small issue can evolve into a major set back of your web site with some of the search engines.

You must capture the attention of your user rather quickly, so make your title appealing enough for the person viewing your information so they will click on your link and enter your site for more information. If at all possible you should focus your main keyword as near the center of your keyword rich title as possible. Your title should reach out and grab the attention of the user and search engine robots. The title is where the user will determine whether or not they are going to look further at your business opportunity. The search engines puts a huge amount of weight on this aspect of your web site and may move your ranking up and down accordingly. A good balance of user friendly and search engine friendly is important here....so spend a little more time with this area of optimization to get it right.

In my experience I have witnessed some sites that didn't even have a title tag on their site and the site owner couldn't understand why they had no traffic. A good rule of thumb here would be....not to put any word in your title that may be considered as a non keyword related word in your web content.

Never use all upper case characters in your title tag. Use upper case for the first letter only of each word in your title tag…..do not bold your title, and don't use italics, underscores or underlines. The use of hypens and pipes are acceptable characters you can use within a title.

If you want to maximize your search engine rankings use a unique title on each page of your website. By using different keyword rich titles on each page you can get recognition for multiple keywords enhancing your chances of Top Positions on Google and other fine search engines in more than one category.

If you have access to more than one text editor, check the your spelling after each change you make in your site and make sure the spelling, punctuation and structure of your site it acceptable. This is extremely important in the Title Tag, Meta Tag and Keyword areas of your source code. A misspelled word will turn off some readers rather quickly and those spelling errors may be considered by some to be unprofessional. To many misspelled keywords in your title tag or your web site will be a major disaster for you with the search engines.

The eBiz Solutions Team is standing by to assist you in your marketing endeavors. Call today for your free 30 minute consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Tuesday, April 13, 2010

RSS Feed Helpful Tips!

RSS Feed Helpful Tips!

There's one function of online marketing that we've all overlooked that has become an important part marketing for acquiring leads and will contribute substantially to your online success.

Most people have seen or heard of the term RSS feeds but don't understand anything about the purpose of these feeds. RSS is the acronym for "really simple syndication" which are simply online news feds just like the news papers use to distribute their latest news to their publishers. RSS feeds are fast becoming a powerful tool that many SEO experts are using to attract new audiences to a website to promote just about any product or service.

Almost every site regardless of what you sell can benefit by using RSS feeds. If you're not familiar with this aspect of marketing, then it would be well worth your time to learn how to use this remarkable tool in your marketing efforts. Using RSS feeds will enhance the exposure of your online presence substantially.

You've probably noticed the RSS feed symbol on many of the blogs or social media site you visit regularly. By subscribing to these feeds you can get the latest up to date information every time your favorite writer posts to his or her blog, social network or website. These feeds are a powerful way to spread your content to other people or websites. Other site owners may use your information in their site, blog or email which will help you in promoting your site. Anyone who uses your information must keep the content in its original form including the links you've posted, and must give you credit as being the author of these writings. This type of feed has created a way for business owners to increase their online presence.

As a webmaster or owner of a website you will normally have some form of promoting your opportunity already in place. It is recommended that you promote your RSS feed just as aggressively as you promote your website. Utilize blogs, forums, social media networks, email campaigns and your contact list to promote your RSS feeds. Always put the feed icon on all pages of your website or any other written materials you electronically distribute. It is advised to register your feeds with Google, Yahoo and Bing plus any feed directories you may find. Even the use of news aggregators can be beneficial to your successful marketing efforts.

You should optimize your news feed with keywords and keyword phrases. Promoting your news feed is very similar to promoting the rest of your assets, such as blogs, splash page and your website. This will help you to increase the amount of links back to your site plus give you an endless source of targeted contacts to add to your list of potential clients for your business.

The search engines are recognizing RSS feeds as an important part of SEO and are rewarding many sites with higher page ranks because of the use of these feeds. When you add new content to your web site, blog, forum etc., the search engines recognize your good work and will reward you with higher page rankings. More and more sites are gaining a lot of popularity with the use of this type of marketing. This is all part of the process of [SEM] search engine marketing.

If you haven't started using RSS feeds in your online marketing strategy, you should study up on the subject and see what a difference this single addition to your marketing strategies can make in your overall results of [SEO] search engine optimization.

The eBiz Solutions Team is standing by to help you in your online endeavors. Call today for your free 30 minute consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Monday, April 12, 2010

The Power of Article Writing!

The Power of Article Writing!

Article writing is fast becoming the trendy thing to do on the internet for those who want to get a web site recognized by the search engines quickly. Not only is this method of communication trendy....it's powerfully effective. The overall goal of writing informative content in articles, emails or newsletters is to inform the public of your business opportunity. By writing good content your readers will soon consider you as a reliable source for quality information regarding a particular subject matter.

The purpose of anyone's web site is to advertise their product or service. Whether it's a well known product or a necessary service we use every day the power of advertising will remain a powerful force to get your message out to the masses of online users. It's rather simple to slip in some form of advertising about your opportunity in your article writing. However, don't overdo this privilege here because the users will pick up on your sneaky tactics and will click off your writings quickly.

When publicizing a web site with the use of articles writing you should get a whole new audience of potential clients within a very short time. The variations in your writings which happens unconsciously when you write, will put a new spin on your information and will many times trigger a positive response and generate new users.

Links, back links, cross links and reciprocal links all play an important function in this process. Placing links in your writings pointing to your web site is a sure way to direct people to the information you want them to look at. There will be other companies that will pick up your writings and back links to your web site. As we've discussed on numerous occasions, linking is critical for getting the search engines to rank your page with a top position on the internet.

By writing and posting your articles to multiple sources [blogs, forum, directories] your article will get distributed, picked up and republished by sources that you won't even know about. This is the power of the internet working to your advantage. The more you write the more poplar you and your opportunity will become. This is another form of optimization that most people don't even consider as remotely important to your success, however, this part of the process is one of the most crucial parts of the whole concept of search engine marketing and optimization.

The first thing a user or search engine sees when they click on your site is the title of your article. Your title should stand out and catch the attention of the reader or search engine immediately. Your title doesn't have to be catchy, but the title must be specific, and convincing. There must be some allure to the title to catch the viewer's attention so they will keep reading what you have to say. By using relevant keywords or phrases somewhere in your title will help catch the attention of reader and search engines.

To consistently write compelling content for your articles you must do some extensive research to become informed about the full features and benefits of what you're selling. This is all part of the process of being informed and being able to convey your information to the masses on the internet. You'll be amazed how much you will learn in your research process. You can't put a price on knowledge.....knowledge is acquired and is priceless.

The content of your article is where you can promote your opportunity a bit more aggressively. Don't be to bold with your comments here, but be very specific of the features and benefits of your opportunity. This is where you should emphasis your keywords, and your links to gain the credibility of the search engines for page ranking. This is where you will establish a trust of the user so they can make that all important choice to either to participate in your offering .... or not to participate.

A well written and convincing short summary of your article may be all a person needs to make their decision to participate in your opportunity. Some like to place a summary of the article is all about at the beginning of the article, while others prefer to use a summary at the end to recap the high points of the article itself. Experiment with this issue and see which works best for you.

If your posting to directories, the authors Bio section of the directory is where you will give your audience the information on how to get in touch with you. Hopefully you were able to get the users attention with your content information that they will want to read more of your information. Include your contact information with your name, phone number, a workable e-mail address and don't forget to create a link to your web site.

The eBiz Solutions Team is standing by to answer your questions. Call today for your free 30 minute consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Sunday, April 11, 2010

Build a Simple Business Plan - Then Work Your Plan!

Build a Simple Business Plan - Then Work Your Plan!

Have you been thinking of starting your own online business and don't know where to start? You've probably heard about all the big money you can make from throwing up a simple web site online, and then kicking back and watching your bank account grow so fast you can't keep up with your account balances. Does this sound likes it's too good to be true? Let me tell you my friends, it definitely is way too good to be true.

Marketing on the internet is a lot of work if you want to make a respectful income. There are a few important things you must commit to before jumping into this venture with both feet. Unless you have a business plan [a roadmap if you will] and follow that plan, you will probably not experience the level of success you've only dreamed about till now.

First of all you must learn the process of marketing. You don't have to be a fantastic salesperson to market on line. However, once you learn the process, you will need to follow a regiment of time management and work consistently in promoting your business opportunity.

Successful marketers agree that a hit and miss marketing strategy will never get the job done. You must build a schedule just like you're accustom to with your regular 9-5 job. Later on in this venture you may be able to work only a couple of hours per day and make all the money you need. With others of us it may take 12-14 hours per day or more to accomplish our goals.

You can start out by doing a couple of marketing strategies that someone may have shared with you before you decided to pursue this awesome venture. When you've perfected those couple of chores to where they have become second nature, then immediately add a couple more chores that will blend with the original chores and promote all of your chores with vigor. This will evolve into a daily task that will become as common as eating three square meals a day.

Once you get the basis under your belt and you're able to do the multiple chores effectively, then you need to acquire some method of following your progress. You need to test your marketing effectiveness on a regular basis. If you don't know where you're going, then you won't know when you get there. If you don't know where you've been, then you won't know what direction to pursue next. Having a plan, working that plan, and following the progress of your plan are just some of the duties you must pay close attention to if you want to build that profitable business you've only dreamed about. By keeping track of your progress, you can make adjustments rather quickly in order to be more productive in your marketing efforts.

In one of our recent articles, we shared with you the idea of building a list, of people who have requested additional information. Since these users have already expressed an interest in your opportunity, it should make it easier for your potential client to be receptive to your offerings. Building a list is an excellent way to generate prospects for your products or service.

The use of auto responders will keep your name and business opportunity in front of your potential clients. By keeping your information in front of potential clients, you can build a trust in that user and when you send out some new automated information, the user will feel comfortable about reviewing what you have to offer. You will see sales starting to take place as a result of your persistent efforts, because you gave your contacts relevant information about your business opportunity.

Online marketing isn't real complicated and doesn't fall into the category of rocket science; however, there is a well defined process that one must follow to become a successful online marketer. If you're truly serious about developing your marketing skills [not selling] then you must take the initiative to learn the process, then follow the process before you will reap the rewards for your marketing efforts.

I urge you to study the various aspects of marketing and apply the things you learn and build a future that includes multi streams of residual income for you and your family. This is what online marketing is all about.

The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free 30 minute consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405 Skype: larrylmiller121

The Most Powerful Link on the Internet!

Saturday, April 10, 2010

Article Marketing

Article Marketing

Writing articles, submiting your information up to the web and publication of your writings are getting more popular every day. If you don't write and post to blogs, forums, and message boards or send out informative emails on a regular basis, you're missing a tremendous opportunity to promote your business opportunity.

As we've discussed in some of our recent writings, you learn to write by writing. Writing from the heart with good relevant information has contributed to the success of many online businesses. We live in an information-based society, so it makes a lot of sense to take advantage of this form of communication. This type of medium is one of the most effective techniques of converting a prospect into a buyer.

Within your arsenal of marketing tools most of us have some form of program that helps us to distribute our information much easier than the methods used a couple of years ago. There are submitters you can find online that will really make the chore of publishing more tolerable. Do a Google search and see the various types of programs being offered regarding submitters. A good submitter is worth its weight in gold. This writer is not endorsing any particular program being offered. This is merely a suggestion of one way to make your submission process quicker and to more users, thus giving your opportunity more exposure.

We talk a lot about optimization. However, there are other aspects of article marketing that we need to consider.

• Branding....There is only one reason that anyone writes and publishs articles, and that is to keep our audience informed about you and your business opportunities. If we want to become well known personally, or our get our business name recognized as a household icon, then branding become essential in our marketing efforts.

• Lead Generation....We all know that without people to talk to, we will never be able sell our products or services. There are many options we can pursue in the never ending saga of lead generation. Do some research regarding this subject and find the best source of lead generation for your particular business opportunity.

• Promotion…..There are countless people who know how to build a website, however, they don't have a clue on how to promote their business. This is a process that you can learn and is becoming more and more important that you learn as much as you can about this process, and implement this knowledge into the marketing strategies regarding your product or service.

If your information is not laser focused regarding the three issues discussed above, you will definitely fail in your marketing efforts. By writing good relevant content in your website as well as your writings your reading audience will respond by staying in your site longer which gives your reader more time to make a positive choice of purchasing your services.

The links that can be generated with article marketing is astounding. We all know that the search engines put an incredible amount of weight on the amount of links, back links and cross linking that they find when the robots spider our web sites. By aggressively promoting your articles you will experience a natural magnet effect of drawing good quality links pointing to your site which the search engines will reward you with higher page ranking.

In your article marketing it is imperative to use keywords and keyword phrases, however, don't overdo this part of the process. Use the ratio of 5-7% that we've discussed before should be adhered to. This will help you to avoid being charged with keyword stuffing by the search engines. Many search engines are so set on this ratio; they will ban your site if you violate their guidelines.

Getting your writings picked up by publishers will give you a substantial boost in your reading audience. The bigger the audience the more links you will accumulate. The search engines love links and in turn will rank your site accordingly. Not all publishers are going to pick up your work, so don't get discouraged. Just keep on writing those articles and sooner or later a major publisher will pick up your work.

Article directories have guidelines to follow. Most of them are very particular on following their format so don't try to push the envelope too far or they won't publish many of your articles or ban you altogether. Do your research on any topic of interest and write from the heart. You might even consider using a ghost writer to write some of your articles if you develop writers block. Make sure you have the exclusive rights to publish that article by having something in writing giving you authorization to publish.

You can double, triple the number of sites you can submit to by writing articles that the publishers want to share with other directories. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight. Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.

Your audience is going to be diverse in their interest, so you must write accordingly. If you want to target a specific type of audience then do your research and write your article more specifically than you would write for a general audience. The more you write the more you will learn to distinguish how to construct your article formats for maximum effectiveness.

The eBiz Solutions Team is standing by to assist you in your marketing endeavors. Call today for your free 30 minute consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!