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We've talked about article writing, article directories and article submitters in some of our recent articles; however, we haven't discussed how a good meld of these marketing tools can substantially increase your online presence with users as well as with the search engines.
By using a combination of these three strategies, you can drive a tremendous amount of traffic to your website, creating a massive amount of back links pointing to your business opportunity. Once you configure your system correctly, much of this task can be done automatically.
The writing of the articles will take a little time so this part of the process is free except for the time you spend writing. Sure you have your time invested, or you can hire a ghost writer to write for you. It will be more effective if you write the articles yourself rather than using an outside source. Which ever method you choose will be extremely effective for publishing articles about your business opportunity.
The submission to the directories is a matter of filling in the format of a particular directory and submitting your article, and if you're really serious about making this whole process work like a well oiled lead generating machine, then opt for the automated submission system which is going to cost you a minimal investment to purchase this valuable business tool.....but it's well worth the investment.
There are many different submitter programs that you can research online, that will do the job just fine. Some of these programs are overpriced, others are cheap, so do your homework and research which one will do exactly what you need. When you consider that the automated submitter will post your article to literally hundreds of directory sites all at the same time with just a click of the mouse, the value of your time that you've saved will far exceed the cost of the program. This is about as near to operating on auto-pilot as you can get.
Stop paying some self proclaimed guru fifty dollars here, and a hundred there; and design your own article marketing system to work for your business. If you're not familiar with how to do this process, then seek the services of a professional who builds such systems for a living. These pro's can save you a ton of money in the long run. Take advantage of their knowledge and fulfill your marketing goals much quicker than trying to go this gig alone.
If you're not good at writing informative articles, you can find good articles covering almost any subject you can think of by doing some basis Google searches. These articles will cover topics such as marketing tips and tid bits, marketing strategies, promotional tactics and general information that people are looking for. The internet is all about information. This information can be downloaded and used in your own websites, however, you must keep the article in its original form and give the writer the credit they deserve to avoid any copyright infringement. Best of all, these articles are absolutely free.
People who find your articles informative, will become loyal avid readers of any new articles you write. You will earn the respect from the masses as an expert in a particular subject matter, rather quickly. Once you have built a substantial mailing list, your promotional efforts will become more powerful and your conversion rates from users to clients will go up substantially. The internet masses are looking for good relevant information about all subject matters so why not become their go-to source for information about your product or service.
With the article marketing, submitter concept you can establish yourself as an expert in any given subject, make more sales, generate tons of traffic, increase your search engine page rankings and boost your Alexa rating with increased traffic all at the same time. What other software in your arsenal of marketing tools can provide so much for so little cost. If you haven't considered this outstanding opportunity, then you should do your research today and make an informed choice. Everything you need to start generating traffic to your website is in this simple concept of article marketing strategies.
In Summary: Posting articles for free to some of the major article repository sites is without a doubt the easiest, least expensive way to generate more sales, increase your search engine page rank, and improve your Alexa ratings. You will be able to post your articles to literally hundreds of the top article directory sites all in the convenience of your own marketing system. If you're financially challenged right now and you still have the desire to succeed online, then, article marketing is the quickest, easiest, most affordable package you can use to accomplish your marketing goals without much cash outlay.
The eBiz Solutions Team is standing by to assist you in your marketing endeavors. Call today for your free 30 minute consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
Article directories are fast becoming popular with website owners, webmasters and promoters. A great number of these individuals are totally uninformed about how article directories work and the value of these directories to their online popularity with the search engines. As we've discussed in previous articles some of the reaction of some experts stating that; Article Marketing could well be the next big boom on the internet. Some feel that the surge in article marketing will make the dot com of the last decade pale in comparison to what we're about to experience with this latest online phenomenon.
Article directories are rather simple in principle and have some distinct advantages. An article directory is a website that houses articles that are written by multiple authors and the articles can be downloaded for free and used in your website in various applications.
One huge advantage of the articles in directories is that you can download and use the articles as they've been written, giving the author credit for the writing and the article is still considered as new content to your site. These articles can be extremely powerful and can develop into an excellent source of generating back links to your web site.
If you write articles yourself, making your writings specific to your website with keyword rich content you will draw an even better response from the search engines with higher page rankings. Article writing is without a doubt the most effective way to get your opportunity out there on the internet for the world to see, generating back links, and gaining popularity with the search engine all at the same time with little to no cost.
If you're not good at writing articles, then write anyway. Practice makes perfect and the more you write the better you will become at expressing the features and benefits of your online business opportunity. By writing, you will fast become better informed, in your field of endeavors and will become an expert in your product or services, become a better salesperson and start making more money than you ever thought imaginable.
If your too busy, or feel you can't write regardless of how hard you try or maybe you're just lazy, you can always secure the services of a writer who will be happy to write for you about your business opportunity for a reasonable fee and will write as many articles as you want. These writers are referred to as ghost writers and you can do a Google search for "ghost writers" and find hundreds that are willing to work with you on any level you feel comfortable with.
Imagine for a moment, that you are an account, and you work out of your home. You take a couple of hours and write an article about one of the new tax rules that will provide the small business owner with valuable tax breaks. You post the article and quickly you get an email response from someone who has been looking for someone just like you who understands the new tax code. You make your contact with the potential client and you agree to provide your services of expertise on a fee basis. You have just experienced the power of article marketing. For every well published article you write, that single article can become your full time sales person on the internet working 24/7 for free. Every nickel you make from clients that signed up from any article is 100% pure profit.
If you post your articles in an article directory, others who have affiliate accounting websites may use your article on their website. Since anyone using your article must leave the article in its original format including your byline which includes your links pointing back to your website. This becomes an automatic linking and back linking advantage to you and your business. Anyone visiting and reading your article wherever it appears, will see your links and may contact you directly. This is the power of article marketing.
There are literally countless article directories that you can utilize in your article marketing journey. The more directories you can post your article to, the better off you will be. Find a company that offers an Automated Article Submitter which publishes to hundreds of directories with the click of a mouse. This will save you an incredible amount of time. If time is money in your business, then this feature will definitely become a valuable asset to your marketing efforts.
Different directories have different readers, so your articles will be new to anyone who happens to run across your writings. In a short time you will be having regular readers following your writings. Make sure you include an RSS feed in your articles so any reader can follow your new articles with a simple click on the feed button. This will quickly bring more traffic and potential clients to your website, which will develop into new orders and more profits. Isn't developing customers and generating profits what marketing is all about? Good Luck in your marketing efforts and may God Bless You in your online marketing venture.
The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free 30 minute consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
In yesterdays article we covered some rather basic information on RSS feeds. Today we want to take it to the next level and discuss in greater detail some of the other advantages of using RSS feeds for the users as well as the web site owner.
The question is often ask, "Just what is an RSS feed anyway?" There are several terms you will encounter online which are all considered as feeds. Feeds can be referred to as RSS feeds, web feeds, XML feeds and syndicated content, just to name a few. These feeds are normally updated by new content being published from a website.
Feeds can be used to distribute new content regarding news, weather, joke of the day, pictures, audio, videos and some forms of digital content. Podcasting is a form of feed which delivers audio content that can be listened to on a your computer or MP3 player.
To determine whether or not a website offers feeds, IE (Internet Explorer) will search for any feeds. If there are feeds available, the feed button will be displayed and you will hear a sound as the icon changes color. Orange is the most common color used for the RSS feed icon. If you would like more info on RSS feeds, their functions and benefits, you should go to your favorite search engine and do some extensive research. It will certainly be worth your time and efforts.
Once you've found the feed buttons, you can click on the button and view feeds at your convenience. Once you subscribe to the feed, you will automatically have new content available regarding that web site with a simple click of the feed icon. No spam emails or high pressure sales tactics will be used, just new information about the product or service of interest. You may unsubscribe at any time without a lot of hassle or pesky emails trying to get you to re-subscribe. Your email address is safe when you use feeds.
Subscribing to any feed is simple, safe and secure. With a click of the mouse you can add a feed to your favorites bar. Using feeds is one of the safest methods of acquiring knowledge and keeping up to date, about virtually any product or service on the internet. Your personal information used when subscribing to a feed is always secure and will not be used for any other purpose.
The content of the feed can be the same content as you will find in a website. The format might be a little different, but who cares about the format, as long as you're getting the information you desire. IE automatically checks a website and downloads new information that has been added to the web site since you last visited the site. This is in real time and even though you reviewed the feeds yesterday, any new content will appear immediately. You can control the time intervals that IE will update your feeds with some simple tweeks in your system.
One great feature is the price of subscribing to a feed! It's free....absolutely no cost for you to keep informed about any topic of interest. What else can you think of, that is so powerful and you can participate in, and cost you nothing? What a concept!
You can view the feeds you've subscribed to at your convenience. To view a feed, go to my favorites, click the favorite's button, and then click feeds. It's that simple to subscribe to, or to review your feeds.
As we pointed out earlier, RSS is the acronym for Really Simple Syndication. This term is used to describe the overall technology that is used for creating feeds. There are different formats used in feeds; the most common are referred to as RSS and Atom which you will see on most sites. There are several different versions of these formats, however, don't be over concerned about the technical aspects related to feeds and enjoy the simplicity of their use.
If you're a website owner or webmaster, it's extremely important to understand feeds and implement this type of marketing tool into your online strategies. By doing some research on your favorite search engine, you will find a ton of information, from the basic information to the most advanced. Don't over complicate this process. Google offers some excellent information that will help you to better understand what feeds is all about and help get you started in the proper use of RSS feeds.
The eBiz Solutions Team is standing by to assist you in your marketing endeavors. Call today for your free 30 minute consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-5504
Skype: larrylmiller121
When viewing a website, many individuals don't know what the letters RSS stand for, so they just ignore that part of a website. First of all let's talk about what these letter stand for. RSS is the three letter acronym for Really Simple Syndication or Rich Site Summary. Syndicating means to republish a writing that comes from another information source. These feeds are often connected with a website as their information source.
By subscribing to an RSS feed on a website you can keep abreast of any changes regarding the websites new content, additions of new products, special sales and other relative information which may keep a reader informed. With this feature you can scan through a number of different articles, and if your pressed for time, you can choose a more convenient time frame to access the website source for additional information.
There are a number of benefits that both the user and the publishers can enjoy.
Some feeds are merely for the convenience of the users, with updates about the weather in your local area, local news, and new videos or software upgrades and a host of other interesting subjects. This information source is an excellent way to keep up with the latest updated information on your subject of interest.
RSS feeds will save you an incredible amount of surfing time, since the feeds will provide a summary of related articles that normally you would never find in the vast jungle of information found online. This will allow you to prioritize your time and activities, and still allow you to keep informed without any sales pressure from the normal website advertisements.
As the user you will have a much broader free hand to choose which website to subscribe to using only the RSS function which you can change at any time without a lot of emails trying to get you to come back to a website for additional product offerings.
You will enjoy the lack of clutter in your email inbox. An email address will be required to enroll in an RSS feed aggregator, however, RSS feed do not use your email to send updates. You are in total control of how long you want to subscribe to any given RSS feed.
You won't have to worry about spam. RSS feeds are spam free. These feeds are kept totally safe from any form of spam emails because your email address is not used to send updates. You must click on the RSS feed button to gain access to the information.
There is no pressure to try to get you to re-subscribe if you decide you don't want to be bothered with information about a particular subject matter anymore. You merely delete the RSS feed from your aggregator. No hassles to unsubscribe; what a wonderful concept.
RSS feeds may be used in promoting a new product or service by posting news in a website with an RSS feed. You can keep updated on these latest additions without being bombarded with junk emails and spam.
Feeds are advantageous to both the web users and the website owners. The advantage here for the website owner would be that, only the interested individuals will respond. However, the advantage for the user would be; the users only click on the feed if they're interested in that particular product or service.
There are few drawbacks to the website owner when using RSS feeds. The big disadvantage would be the lack of public awareness of what this remarkable function of marketing really accomplishes. Some of the old school; still prefer emails. The use of images, graphics and photos do not appear on an RSS feed which may be unacceptable for some businesses as well as some users.
From the business standpoint, publishers can't determine where their traffic is coming from or the frequency of visitors without some pricey tracking systems. This may be a detriment to the website owner because they won't know a reason why a subscriber decides to no longer use their information feeds. With these statistics, the website owner may not be aware of ways they should improve their advertising.
RSS feeds may create excessive demands on the servers due to possible higher traffic so the website owner must have adequate resources to accommodate any unexpected demands on their server. If you're not sure whether this may be a problem or not, you may want to verify you have enough resources available before the problem actually occurs.
RSS feeds are a viable function that should be incorporated into your everyday marketing strategies. If you're not savvy on all the benefits feeds can provide for your business, go to your favorite search engine and do some serious research on this subject. If you have more than one website, you may want to try feeds on one site and then compare both sites and see which one works for you.
The eBiz Solutions Team is standing by to assist you in your marketing endeavors. Call today for your free 30 minute consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
Most of us are familiar with the terms of SEM/SEO because we see one or both of these terms used in some form almost every day on the internet. Both of these terms are essential to internet marketing, however, it is imperative that we understand the many differences between the features, benefits and functions of these two marketing terms.
First, let's talk about the functions of SEM, which is an acronym for Search Engine Marketing. SEM includes marketing strategies used by individuals and professionals for marketing any entity on the internet using various methods of marketing to accomplish their marketing goals.
SEM may include programs such as Pay per Click Ads or Pay for Inclusion Ads. If you're not familiar with this type of marketing, then do some research and see if this type of marketing may be for you. Paid for listings has been used quite successfully by many marketers and should draw a fair amount of traffic to your website if this is one of your marketing choices.
Search Engine Marketing may be one of the most recognized methods of promoting on line and has been used by a broad range of owners, webmasters and promoters quite successfully since the inception of the internet. Make sure you understand how it works before you spend a lot of money trying to make it happen.
SEO which is the acronym for Search Engine Optimization is the process of optimizing a website to comply with the search engines algorithms for maximum online exposure of your website. There are multiple facets that an individual must understand about optimization before they can manage their websites with optimum results. This may require an incredible amount of time and efforts to make SEO work for you.
Most people don't have the time to devote to learning this process or acquiring the knowledge to promote their website successfully. If this sounds like you, then you need to secure the services of a professional, who has learned exactly what to do, where to do it, and how to do it. Securing this type of service is money well spent and your results will happen much quicker than trying to do it yourself.
There are two ways you can get listed on top positions with Google and some of the other major search engines. One is paid advertising and the other is organic listings. Some of the comments below should help you understand some of these differences more clearly.
When you log onto Google for example, you will see a couple of ads across the top of the listings with a pale pink background color. You will also see some listing along the right side of the page. Both of those sections are all paid advertisements and anyone can purchase those ads if you have enough money to out bid other bidders.
The organic positions which are the rest of the listings, are earned by following the search engine rules and a lot of hard work. When an online user types in the search bar a keyword of interest, the search engines will post the most popular sites fitting the description you typed in your query.
Most savvy users will look for the generic sites first rather than the paid ads because they know that the generic websites have followed the search engines rules and have gained their positions the hard way using legitimate marketing procedures.
We stated earlier in this article that there are multiple facets which comprise the process of SEO. Some of those important items include keyword rich titles, well written meta tags, keywords and keyword phrases within the source code of a website.
Proper html code within the website code is critical for the search engine robot spiders to index ant site successfully. Good, relevant keyword rich content is what the search engines are looking for and will reward you handsomely for providing quality information and will reward your site, with higher page rankings.
Once your site is constructed correctly, then your site must be promoted correctly for the world to see. There are several successful ways to promote a site and the process is one that must be learned in order to be successfully indexed by the engines. Search engine hand indexing is an effective way to get the search engines to index you website quicker when new content is added to your site.
You must utilize a combination of submission directories, link directories and article directory techniques to accomplish your goals quickly and successfully. Use as many of your marking tools as possible to legitimately enhance your online presence.
Depending on your perception of online success, your strategies may not include all the things we've talked about here today, however, if you understand the major differences between SEM and SEO you will become a better marketer and your results will be quickly recognized by the positions you've earned when someone is looking to participate in your online business.
Both SEM and SEO have their places in online marketing, and each function is imperative for the betterment of a website. Study and understand more about the differences, then apply your new found knowledge to your advantage for optimum online success.
The eBiz Solutions Team is standing by to assist you in your marketing goals. Call today for your free 30 minute consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121