Let Search Engines Work For You!

When we do a "Google Search" little do we know the process that takes place to provide the user with the relevant information regarding the keyword search term we requested information about. It's not important to understand all the behind the scene calculations that Google goes through to give you that information. Google uses over 200 signals, including their patented PageRank algorithm to provide you with relevant information in less than half a second.

The PageRank Technology of Google is a series of calculations of literally 500 million variables and 2 Billion terms. After Google goes through this process, the pages that Google believes to be important and relevant will receive a higher PageRank and will appear at or near the top of the search results for your query. Lower ranked sites will appear in lower page rank positions. You may find millions of sites that are less important in the eyes of the Search Engines simply because the site was not structured correctly for the search engines algorithms to give those site a good page rank.

Let's take a brief look at the path your query will follow when you do a search: Query - web server - index server - doc servers – user. The following is a quote from some Google information I reviewed recently explaining this process in simple detail.

"You make a query.....The web server sends the query to the index servers. The content inside the index servers is similar to the index in the back of a book - it tells which pages contain the words that match the query.

The query travels to the doc servers, which actually retrieve the stored documents. Snippets are generated to describe each search result.

The search results are returned to the user in a fraction of a second."

This is a huge amount of information the search engines calculates in order to give the end user the quality information regarding their query. My point is quite obvious, that it's imperative to have the proper title, meta tag description and keywords in the source code of your website in order to get good page rankings with any of the search engines. This is a process that you must learn early in your marketing career if you want to get recognized online and make money for your marketing efforts.

Google then conducts a hypertext-matching analysis which is to determine which pages of your website are relevant to the search query you typed in the search bar of your favorite search engine. The most relevant and reliable results will be listed first when combining overall importance and query-specific relevance then the lesser rankings will follow.

There are many factors that Google takes into consideration when doing this analysis. In addition to scanning the text, studying the meta tags and keywords and page content, the engines will take into consideration fonts, subdivisions and the precise location of each word in your website. Keyword Density and Keyword Proximity are also vital elements of this whole algorithm process.

The Search Engine Results Page (SERP) is the actual results that the search engines has returned for your review which will be in direct response to the keyword query you typed in the search bar of your favorite engine.

This is the part in the overall marketing process where the Professional Search Engine Optimization (SEO) Specialist comes into play to advise you on how to promote your site to get the most out of your promotion efforts. SEO is aimed at achieving the very highest SERP rank possible for your website.

Back links also will play an important role in getting you recognized by the search engines. Back links are incoming links to your website. Your SEO professional will help you structure your site to accomplish getting links pointing back to your web site. The more back links pointing to your site the more significant your site is to the search engines for the purpose of PageRanking. Back links are also known by some other names such as incoming links, inbound links, inlinks, cross links and inward links.

Many times the search engines will use the number of back links pointing to your website as one of the most important factors for establishing the page ranking of your site. Another important factor in establishing your page rank will be the anchor text of the back links. An anchor text is the descriptive labeling of a hyperlink as it appears on your webpage. The search engine robots, spiders and crawlers will examine the anchor text to determine the relevancy of the anchor text to the content of your website.

In Conclusion: There are many different elements that make for a well developed website that we've talked about here today. There are numerous other critical areas that must also be addressed to maximize your marketing efforts. If you don't know about links, back links, page rankings and anchor text then seek the services of a Search Engine Optimization Specialist. You've worked hard on your website, now let your site work for you.

The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Unlike Never Before...

Two Geniuses Spilling The Beans

This is the exact formula behind some of our industries LARGEST pay day's ever created

Two individuals who have both made millions of dollars in their businesses, in some of the fastest time periods our industry has ever seen.

Just revealed a breakthrough new coaching program all about this subject.

Personally, I haven't been this excited about growing my business in a long time.

If you're looking for a faster way to achieve the results you want, and KNOW there is a better way to be making more money than you are now, you have to see this.

Visit here now > New Coaching Progam

Jack Shea 
King Article Writer
http://yourbusinessmentor.net
--
Dr. Raymond Jewell
610-280-7000
Skype: rbjewell

Search Engine Optimization for the Newbie!

The questions is often ask, what's SEO stand for, and how much do I need to know about it? SEO is the acronym for "Search Engine Optimization" which Wikipedia gives an excellent explanation of what Search Engine Optimization all about. The following is a quote from Wikipedia the online encyclopedia.

"Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing ("SEM") which may deal with paid inclusion."

When a search query is made in the search bar of a search engine there are literally thousands of responses to your query. Many times there will be millions of search results appear for just one keyword or phrase that you're searching for. The higher your site ranks in the these results the more visitors you will receive from the search engines.

There are different kinds of searches, depending on your immediate needs. You may want to review information regarding a product or service that you have questions about. You may want to review an image, do a local search or possibly find information about the latest video featuring your favorite country singer. The list is endless and the information provide by a search engine can provide valuable results. The web can be viewed as your own personal library and always available at your finger tips with a click of the mouse.

Sometimes you may be totally at a loss of how to market a particular product or service online. An SEO consultant has studied how search engines work and what internet users search for online, then melds these important aspects of optimization into a specific marketing strategy to effectively promote a business opportunity to the online audience.

By editing the content of your website and making sure the source code of the site is correct, your SEO professional can make recommendations to implement the most effective keywords and keyword phrases into the source code and direct the search engine robot spiders to your site to accumulate information for indexing. The better your website is optimized, the higher your page rank positions will appear on the web when an online user searches for the keywords and phrases regarding your product or service.

We often hear the term "search engine friendly" when discussing optimization tactics. This can be referring to any number of segments within the structure of a website. It could be in the source code itself, in the design of the site, menus, images, content or any other part of the website. An experienced SEO specialist can pin point these problems quickly and recommend the proper action to correct any of these questionable elements.

As with anything else in life, someone is always trying to fool the search engines and mess with their guidelines and algorithms. This is referred to, in the industry as black hat tactics. This may include the use of link farms, keyword stuffing, hiding text and article spinning. Search engines are constantly looking for, and will find these questionable tactics and you will be penalized by the search engine to the tune of the engines removing a web site from their indices. Bad Search Engine Optimization tactics can drop your page ranking totally off the charts.

It's important to seek the advice of a SEO Specialist who knows what the search engines are looking for in their algorithms and practices and to only the very best White Hat optimization tactics in their services. What you're ultimately looking for is, as high a page rank as possible, preferably a page one, position one on Google and other fine search engines.

Let's talk for a minute about page rank. Page Rank is a function of the strength, quality and quantity of inbound links to your website. If you have a high page rank, the chances that one of your pages will be viewed by a web user who typed in a query in the search bar of their favorite search engine. The stronger the back links to your website the better off you will be in earning higher page rankings.

Google has been considered the pioneers of modern day page ranking tactics and guidelines. The algorithms that Google established early in their existence in the late 90's and continually change yet today, was designed to avoid unfair advantages some marketers developed in order to scam the search engines into higher page rankings for their web sites. With all the new changes implemented in recent months, Google has now leveled the playing field for all online marketers.

Google frowns on any schemes, such as link farms, whose sole purpose is to create thousands of sites in an attempt to link spam the search engines and will take the necessary actions to correct any questionable elements of optimization rather quickly. The search engines have designed some elaborate guidelines in their ranking algorithms in an effort to reduce link manipulation. Trying to fool the engines will end up being a quick death of your online business.

If you are in question about anything regarding optimization, you can go to Google, type in your question in the search bar and Google has an answer. Google guidelines, provides a priceless link you should bookmark. Google Guidelines site list the suggested practices for site owners and webmasters. Yahoo's Site Explorer is another tremendous wealth of information and will answer many questions as well. Study these two information sites; they will definitely keep you out of trouble.

If you're not familiar with SEO guidelines, algorithms and white hat procedures of marketing, then secure the services of a specialist. It has been stated, "Whatever you invest in SEO will be the best money you will ever spend."

The eBiz Solutions Team is standing by to assist you in your optimization challenges. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Drive Traffic to your Website!

It's been said that article marketing is a powerful driving force to get traffic to come to your website. Articles are a prime factor in getting the search engines to spider your site for ranking purposes. The higher the rankings that the search engines give you the bigger the slice of traffic you will get when a user queries one of your keywords. We will discuss more about keywords and keywords phrases later in this article.

As we all know, the more traffic coming to our site, the greater the potential for making a sales which generates a profit. Another benefit here is the opportunity to capture the user's personal information for building a list and promoting some of your future offerings. The value of this scenario is immeasurable not only for the short term, but long term results as well.

Writing articles with good keyword rich relevant content is the key element of making a website popular and generating substantial traffic to your website that you many convert into sales. By keeping the users informed with new and exciting information you can build a following of avid readers that are soon willing to do business with you, simply because you've provided the information they needed to make an informed decision.

I'm not talking about just stuffing your site with unrelated information or political issues. Leave that to your competition, but concentrate on each article covering some form of your business opportunity or information about how the user and potential client will benefit from doing business with you. Just a note here that you may disagree with, but here goes. If you want to make money online, keep your religious beliefs and political opinions to yourself unless someone asks for your opinion then be brief, strait forward and courteous then drop the subject and get on with business.

A well written article will definitely catch the eyes and interest of potential clients and keep them coming back for more information. Make it a point to provide your readers with RSS feed links, your contact information and phone number. People want to know you are real. I've had people call me and say "you really are a real person". I don't use alias names in my website or any of my writings. I want people to be able to get hold of me if they need help.

Once you start following these simple guidelines you will start getting phone calls for information about you and your business opportunities. You can't get a hotter lead than that.

We mentioned earlier in this writing about keywords and keyword phrases. Your writings must be focused around your keywords and keyword phrases for the search engines to index them properly. If you have a title of glass jars and lids and you article is about pets and pet supplies you will not be indexed correctly with the search engines and will not be seen by potential clients that may be interested in a new puppy. Use relevant keywords for the article your writing at any particular moment and try to use one or two or your keywords in the title if at all possible.

Many readers scan read or browse. You must plant keywords in your writings but be cautious about overdoing it. The search engines don't like keyword stuffing and will penalize you for more than 5-7% of keywords in relation to your entire content word count. Those keywords must be distributed throughout your writing for maximum effectiveness.

The important thing here is to have your writings with keywords that are related to and relevant to your website. One good example would be if you have a website that is about replacement parts for vintage cars the by all means write about the value of shopping with you for the widest selection and best prices for vintage car parts. I think you see my point.

We mentioned about the keyword density earlier. Keyword density is the number of times a keyword or keyword phrase is used in your writing. Having too many keywords or phrases in your writing will make you appear overeager to the reader, however, having too low a number you may be totally ignored by the search engines. Use some good common sense here and you should be OK with both the readers and the search engines.

Your writing should be informative as well be as a little bit of entertainment. You must get and maintain the attention of the reader with information that will provide a solution to their needs. Spelling and grammar are extremely important so check and double check and make sure your writing is well written. People will respect you and you will build a trust with your readers with well written information. Include some facts, statistics and figures in your writing will back up what you are writing about. Don't get too technical; just keep it simple, short and to the point.

Linking is an important part of this whole process, so make sure you include some links pointing to your opportunity in the byline area or resource box at the end of your writings. I don't put any links in the content area I reserve the content area strictly for information about my subject for the day. If people like your information and you build a relationship of trust with your readers, they will likely go ahead and click on the link to your site.

In conclusion, learn the process of marketing, writing and promoting in the right way and you will start see some positive results quickly. If you don't know how to do these basis chores then seek the help of a professional.

The eBiz Solutions Team is standing by to assist you in your marketing efforts. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Get Out Of Network Marketing Right Now!!!

Get Out of Network Marketing Right Now...

This industry is not for those who want a hobby. If you are reading this then you must be thinking about getting out of the Network Marketing industry.

If you treat this as a hobby I will guarantee it will frustrate the heck out of you. So get out Now! The Network Marketing industry is for those who have a burning desire to succeed no matter what the odds or the challenges are they face.

If you are going to succeed in this industry you have better be prepared to invest your time and some of your hard earned money into learning how the top earners have built and continue to build their businesses.

There is a lot of Free Internet Network Marketing information available to help direct you in the right direction, this is a good start but this is only going to take you so far. I can say this because I have a confession to tell. I thought that I could skim by if I just found someone who would be willing to teach me all the tricks and secrets of Internet Network Marketing for Free.

By having this mentality it has cost me tens of thousands of dollars in lost profits over the past 3 years. Yes I have made some money in the Network Marketing Industry but I know with the knowledge and mindset I have now there are no limits to what lies ahead.

Get Out of Network Marketing Right Now or step up to the plate and learn from those who are using proven strategies today. You can start here with this Free Internet training 8 Day Boot Camp video series!

Start your education today here > 8 Day Boot Camp

Jack Shea
Your Business Mentor

Valuable RSS Feed Tips!

Since most of my online business is related to promoting my clients websites to "Top Positions on Google" many of my inquiries are from individuals who are just starting their online marketing venture or those who have tried to market online but are stumped on what to do next. Many of those individuals are familiar with most of the terms used in marketing, such as domains, hosting, and other common terms we hear every day, but few know about RSS feeds.

One of the most questioned terms, especially from those who are somewhat familiar with marketing often ask what is; RSS feeds, what are they and what is their function is regard to successful online marketing.

Many of those inquiring don't even know what the acronym RSS stands for. There are two different answers you will hear depending on who you talk to. RSS stands for Really Simple Syndication or when first introduced to the internet in the late 90's was referred to as Rich Site Summary. You will seldom hear this term used anymore except from some of the old timer in marketing.

The explanation of RSS according to Wikipedia, the free encyclopedia: "RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering into the reader the feed's URI or by clicking an RSS icon in a web browser that initiates the subscription process."

RSS feeds are nothing new to the internet, however, feeds have been neglected by many online marketers simply because the marketer didn't understand the process and didn't see the value of this powerful marketing tool. The purpose of an RSS feed is to gather information from different sources and provide that information to the readers desktop with a click of the orange colored feed icon. This saves the user a tremendous amount of time by not having to visit different websites individually to gather information. RSS feeds let individuals see new content that has been added to their favorite websites without having to open the website. What a great way to get the information you want without all the hassles of doing the research.

Feeds can be used to get the latest updated on news, weather, sports, movie releases, blogs, gardening, food recipes or information from your favorite website. Once you start using feeds the possibilities are endless. Webmasters as well as users benefit greatly from these feeds.

Google groups are free services used for group discussions. You can review Google groups by using RSS feeds. You can select your favorite group and add the following code "/feed/msgs.xml" at the end of the Google Group URL and get updates as they occur whenever a new post is made to that particular newsgroup.

The information we've discussed above will possibly give you some different ideas on how you may use RSS feeds in the promotion of your business opportunity. Take some time and do some research on how feeds can help you promote your online business. Remember feeds are good for the website owners as well as for the online users.

If you feel you're somewhat challenged on understanding how RSS feeds work, seek the help of your marketing professional. If the professional doesn't understand feeds and the benefits feeds provide to your overall marketing experience, then consider getting a different person to assist you in this important part of marketing. By understanding this part of the marketing process, you will see some positive results rather quickly.

Sharing with you some information about RSS feeds and some of their benefits is just another one of those helpful daily tips we like to share with our readers, to assist you in making your online marketing experience more enjoyable, understandable and develop into a profitable marketing venture. Thanks, for letting us be a part of your online experiences.

The eBiz Solutions Team is standing by to assist you with your marketing challenges. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Own your Business vs. Network Marketing!

The term "Network Marketing" means different things to different folks, you know the old saying "different strokes for different folks", and it all depends on who you talk to, what recommendations you'll get. The general term of network marketing refers to having an up line above you (your sponsors) and a down line (which you sponsor) are those who sign up under you. It has been my experience that the up line which is your sponsors and their sponsors are normally so wrapped up in their own business they have little to no time to help those under them. As you get more and more people in your down line there will be less and less time for you to spend on your own opportunity. We'll discuss some new directions you may want to consider later in this article.

Building an online business requires an incredible amount of time to learn the process and applying what you learn, to build your own profitable online business. You must be persistent, be regimented with your time and have those around you who are willing to help you and give you the encouragement and motivation you need to keep this whole process going.

What's supposed to happen in network marketing and what actually happens are two totally different worlds. Most successful online entrepreneurs you'll talk to will tell you they got started in network marketing. I know I did. I soon learned that there are some who were lucky and had the support they needed to get started off on the right foot and in fact some are making lots of money, however, those individuals are the rare exceptions to the rule in this business.

So what is the answer to this dilemma? Quite simple, build your own business and be in control of your online destiny. You may have affiliates sign up under you, and that's good, but the minute you get too involved with making other people money and counting on those under you to make you money, your time is gone....and time is definitely money in this business. Your first priority is to make money for yourself and the rest will come later on in your career.

You must set goals and evaluate some boundaries to be sure your dreams are realistic, obtainable and profitable. Any one of these items in your plans that is out of place will squelch any chance of your online success. Don't rely on someone else dictating to you what you need to do to be successful, especially if that individual hasn't obtained success themselves.

Many times in network marketing you're up line is just as green as you are, because they maybe just started the day before you came onboard. They're promoting you with a dream that someone else has promoted to them. The only way you're going to succeed in this business is to build a business for yourself and let the rest of this process fall into place at the appropriate time.

You can start out by acquiring a domain, preferably one with some of the keywords about your product or service you're anticipating to market. Get a hosting account that has adequate bandwidth, unlimited downloads and free email accounts. Acquire a good FTP Client (FileZilla is free) that you're comfortable with. Now you're ready to start building your website. If this process seems a bit overwhelming, then seek the help of a professional.

Once you have these basic tools in hand you're ready to learn how to blend the tools functions into a well designed marketing program. This will be a process that you can use for the rest of your marketing career, once you've learned how to market.

You can immediately start you email campaigns promoting your opportunity and incorporate building your list of users for future marketing campaigns. You can start calling your prospects with your follow up program. Proceed from this point as quickly as you want. It's your business, build it steady and strong, one brick at a time.

Work at your own pace and time frame. You have just become the CEO of your own company. This is an ongoing process, so never put a time frame on your success. The benefits of this learning process will soon start to make a lot of sense, because you are in control and making all the changes necessary in your own marketing system. You don't have to rely on anyone for anything.

To accomplish this whole scenario, you must be a self starter, committed and above all you must have a "whatever it takes" positive mental attitude. This is not going to happen overnight. There is no quick fix here folks it's all about knowledge of the process of marketing and building your business one project at a time. Don't concentrate on building a down line right now and taking your mind off your learning process and future goals. Concentrate on learning how to market and the rest will follow in due time.

When doing your research for a company that will help you, focus on their education process of learning rather than them trying to selling you a worthless product. You're going to have to spend a little bit of money for programs, but that's just part of the cost of doing business. We all started right where you are now, so don't be embarrassed about asking for help. Grab the opportunity and get started in your learning process today.

The eBiz Solutions Team is standing by to assist you in this learning process. Call today for your free 30 minute, no obligation consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!