What are SALES LEADS?
A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). Sales leads come from either marketing lead generation processes such as trade shows, direct marketing, advertising, Internet marketing or from sales person prospecting activities. For a sales lead to qualify as a sales prospect, qualification must be performed and evaluated. Typically this involves identifying by direct interrogation of the lead's product applicability, availability of funding and time frame for purchase. This is also known as the entry point of a sales tunnel, sales funnel or sales pipeline.
Once a qualified lead exists, additional operations may be performed such as background research on the lead's, the market of the lead, contact information beyond that provided initially or other information useful for contacting and evaluating a lead for elevation to prospect leads.
If a sales lead eventually makes a purchase, this is called conversion. The ratio of sales leads that convert is often referred to as the conversion rate, a way to measure the effectiveness of a sales process, sales team, or sales person.
Certified Trainer for Veretekk-Master Distributor for Leadsomatic
Bruno Rioux
Skype brrioux
Phone 1-506-455-4990
Leadsomatic
Leads
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