Why is the BLM Traders Directory Link Project So Powerful?
It's because of the way that Google stores a page's data, and the way that they process a search query.
Google's Regular index consists of two indexes - the short index and the long index. They are also known as the short barrels and the long barrels. The short index is also known as the "fancy hits" index. Google also has a Supplemental index, but that's not part of the Regular index, and it's not relevant to this topic.
The short index is used to store the words in link texts that point to a page, the words in a page's title, and one or two other special things. But when they store the link text words in the short index, they are attributed to the target page, and not to the page that the link is on. In other words, if my page links to your page, using the link text "Dallas hotels", then the words "Dallas" and "hotels" are stored in the short index as though they appeared in your page - they belong to your page. If 100 pages link to your page, using those same words as link text, then your page will have a lot of entries in the short index for those particular words.
No comments:
Post a Comment