Search Engine Optimization, also referred to as SEO, is the hottest way to drive laser focused traffic to your website. Your SEO expert can pinpoint what will work for your website in order to get the highest page ranks with the search engines and still be user friendly to individuals who visit your site. Securing the services of an SEO consultant may well be the best money you will ever spend to get your web site up and running and profitable rather quickly .
There are some consulting firms that will charge you literally thousands of dollars to do a complete optimization campaign which most of us can't justify such an expense. I know one firm that won't touch your site for less than thirty thousand dollars. They claim they can't keep up with the demand of people wanting to spend that kind of money to optimize their site.
Let me assure you that you can do the most important issues of optimization for a lot less than those guys. You should find an expert who will analyze your site to see some of the simple mistakes that may be hindering your site from being a successful online presentation. Showing you how to work with an affordable search engine campaign can produce some substantial results in your marketing efforts.
Just a couple of quick examples of what you might need to change to make your site more searchable with the search engines could be as simple as changing the name of your site, adding some keywords in the title or maybe just rearranging some of the words that already exist in the title.
It may be a simple as doing an in depth keyword research and finding what your competition is using for their keywords. If their site has a better page rank than your site, you may consider using some of the same keywords or keyword phrases that your competitors are using.
You may find that writing a better meta description about your business opportunity is all it takes to move your web site to higher positions with Google and some of the other search engines.
You might choose to do some link exchanges with other web sites that market a similar product or service as you do. The search engines loves links, back links, link exchanges and cross linking. This is going to require a bit of time on your part to do this process, however, if you value your time; and time is money to most of us, then you may want your optimization specialist to handle this part of the process for you. Most reputable specialist will have some form of automated programs that will make this happen rather quickly and should be affordable for everyone.
Article writing is probably the most inexpensive and most powerful method of gaining search engine recognition. Writing good keyword rich relevant content in an article that is telling about your business will become like a giant magnet with the search engines. The engines love this type of optimization and will reward you handsomely for virtually any article you write.
Posting those articles with various publishers and directories can substantially accelerate you popularity to new and exciting levels of acceptance with the search engines. BLM Traders has now made it possible for you to own your own article directory that you can post into at any time you like. This process is all done in your own marketing system using their databases. There is no limit to the amount of articles you can write and publish. Many individuals search for this type of system so they can copy and post your article in their web site, news letter or email campaign. They must leave your bio and article fully intact, including your links anytime they republish your writings. What a fantastic way to build a following of loyal clients and keep them inform of new developments about your products or services.
A new addition has just been added to this already popular method of publishing your articles. If's referred to as the netarticlesubmitter.com and you can write one article, publish one article and your system will submit to literally hundreds and eventually thousands of other directories and publishers with a click of your mouse. Another advantage is that there are hundreds and thousands of authors that will be submitting their articles to your article directory creating back links to your business opportunity. Talk about a win.....win situation!
If you have a long, non - meaningful URL you may want to consider springing for a short, more catchy name which should include a couple of your main keywords. Your domain should be easy to remember if at all possible. One consideration you need to research here, is that some search engines will not publish a new name until your domain has had time to age a little bit. This could take 6 months to a year for this to happen. This is often referred to as the sandbox. There is nothing you can do to get around this hold by the search engines but be patient and keep promoting your business opportunity. Sooner or later your site will appear.
Make sure you provide an easy navigation of your site for the users as well as the search engines. A site map is an excellent way to accomplish this part of the process. There are formats and systems available on line that will help you with this part of your configuration.
There are numerous methods that are used by laymen and professionals alike that can make your optimization affordable and effective. Cheap is not good.....good is not cheap, so strike some happy medium here that you can live with and make your marketing journey not only memorable, but effective and profitable.
The eBiz Solutions Team is standing by to assist you with your questions. Call today for your free 30 minute consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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