New websites are being posted on the internet every minute of every day. In order to be competitive, web owners and webmaster must find new ways of producing themed websites. Highly focused articles are often sought by webmasters. Why? Because "Content is King" and always will be with the search engines. In an effort to attract site visitors as well as the search engines, webmasters must rely heavily on providing new, innovative and fresh content via RSS Feeds.
In a recent meeting with the CEO of BLM Traders, the leader in automated online marketing systems, this author had the privilege of interviewing Jerry Cannon, a well respected Marketing Consultant about the advantage and disadvantages of RSS feeds. Mr. Cannon shared some very informative insights about how RSS feeds work and how powerful these feeds can be, if properly utilized in an individual's online business opportunity.
If your web site content is keyword rich and well written, visitors will come and visit your site. If your content is undated on a regular basis, visitors will return for additional information. When evaluating a website's traffic it is easy to see that the low cost of syndicated content can increase a website's value. Sites that contain multiple pages related to a specific topic increases the likelihood of being found when a variety of search phrases are used for that topic. That's the theory of most so called "experts" anyway.
All of that sounds good, however, there's one small glitch in that theory. Many webmasters use "java code" to insert the RSS feed into their site to display the syndicated content. When you go to the site you will see the new content updated, just like it is supposed to. However, the search engine robots are machines and can't see the content being called via "java" from the feed, only the link to the feed. The robot then leaves the site and goes to the feed site where it was instructed to go. This may be a blog, newspaper or article directory which will now get the traffic you were trying to receive.
You have achieved your goal for real visitors to see your new content and hopefully the visitor will stay on your site, but if they click any link in the feed that visitor is gone forever, unless they have bookmarked your site.
By creating a niche resource, webmasters are viewed as industry experts and their websites are more likely to receive incoming directory links. A number of publishers provide free content, the only stipulation being that the webmaster serving the content must include the author resource box. Webmasters utilizing free content can easily create portals teeming with themed content.
The above is the key to a solution; the key must be turned in the right direction to be effective. The key is to replace the RSS feed with your very own yourdomain.xxx/articledirectory and have all the new content come to you, on autopilot. If you don't understand this concept, seek the help of a professional who is versed in this type of marketing.
Many webmasters are struggling to find fresh, innovative content while other very savvy webmasters have realized the potential hidden within an article directory located on their website and are adopting the technology at a maddening pace. By utilizing an article directory, webmasters can tap numerous free content sources with very little effort and have other webmasters download their content via RSS feed along with a link back to their directory which resides on their websites main domain. RSS truly is a webmaster's key to free content if it is used through article directory that contains SEO friendly URL's.
Webmasters interested in taking advantage of RSS have a number of resources available to them. Webmasters and site owners can now add their very own article directory to their website, and an article submission service that has a growing list or authors, automatically sending human edited articles to your directory, once installed. This process will happen every single day through RSS feeds.
So in a nutshell, to be a really savvy webmaster try all the others if you like, wait the years to find out what's best, or follow advice like the man once said "Old people have wisdom and young people have strong bodies, one was given strong body to work and one given wisdom because he couldn't".
In Conclusion: If you don't understand the concepts of RSS feeds, good keyword rich content, article directories, blogs and writing, start your learning process today. Go to your favorite search engine and do some serious study and research on the values of these marketing tools that could help you jump start your business to a successful business future.
The eBiz Solutions Team is standing by to assist you in building a profitable online venture. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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