Every once in awhile you'll see a company which states they will "guarantee" you a "Top Positions on Google" is you pay them some outlandish fees. With the ever changing algorithms of the Search Engines this should be a red flag for you not to get involved. Earning organic page ranks with Google and other fine search engines can NOT be bought….you must earn your organic position. The search engine algorithms are complex, ever changing and highly secretive regarding the guidelines and are only available to a selected few of the search engines staff. This is done for the purpose of leveling the playing field for all online marketers.
The reason Google must change their algorithms so often is to protect their paid advertising revenues that are generated by their pay per click Adwords programs. Sure you can use this form of promoting to get top positions by how much you bid on particular adwords and you can buy a top position even though you are a small company with no track record of quality products, zero sales or may have a questionable business ethics. This type of advertising is extremely costly if you want to pay for high rankings and top positions.
Changes are so frequent on the search engines you may see hundreds or even thousands of changes every single month. You will see your page ranking position be on page one of Google today and tomorrow you may show up on page 80 or maybe not show up at all. To be in top positions on Google and other search engines consistently takes a lot of work and implementing the right procedures in your marketing campaigns. You should never consider falling for the lies of top organic positions with any company for any amount of money. No one can legitimately guarantee you organic top positions on any search engine.
Google algorithms will continue to change and the only way you're going to earn those high organic positions and keep them is to keep up with the latest changes and apply SEO strategies on an ongoing basis. Most people don't have a clue on how this is done and can't learn or don't want to learn this ever changing process. This is where you need to find an SEO Optimization Team that has a proven track record and is willing to work with you and your business to make this process all happen.
Letting your efforts dwindle even by a small amount can be devastating to your success and your competition will soon leave you in the dust. Don't get discouraged with how slow the rankings change with the search engines. Sure we all want success to happen overnight, but your success isn't going to be fulfilled quickly. It took Google 10 years to become the #1 search engine giant that we enjoy today. Building a site that consistently ranks high on the search engines can take months and even years to become a successful online venture. If you're not in this business for the long haul, then you might as well take a different direction right from the start.
Google has built a following of serious marketers that are passionately loyal to Google and statics show that over 75% of all searches online use Google as their choice of search engines. Other search engines as well as article and marketing directories use Google as their preference for their information source.
It's the goal of every online marketer to earn a "Top Positions on Google." However, there are only so many positions on page one of the search engines. Ninety per cent of all users on the internet won't search past page one of the search engines on any query for a specific targeted search. Most users have used Google and have seen the results returned on their queries; however, very few people even know what they are looking at.
One effective way to effectively market your business online is to use a combination of organic strategies and paid ads we discussed earlier. Paid ads consistently cost 8-9 times more than organic strategies so use good judgment when you decide which method to use. If you still are questionable about what to do, then seek the services of a SEO Marketing Consultant as soon as possible.
The search engines use certain guidelines that we've discussed in some of our other recent writings. Just to recap….you can be involved in paid ads which can be found normally on the right hand side of the search results page. Your positions will depend on how much money you're willing to bid for a particular keyword.
In Summary: Organic results of a search page accounts for about 70-80% of all clicks on the search results page. By simple analysis of the facts above it's easy to see which would be the best method to use for effective marketing solutions. The cost of organic marketing is more affordable, visibility is higher and management is minimal.
Paid advertisements have less exposure because of 20-30% click thru ratio, cost more to participate in and takes an great deal of time to manage.
The eBiz Solutions Team is standing by to assist you in your Search Engine Optimization challenges. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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