If you're into blogging there are a few things you need to be specific about in regard to the theme, presentation, and use of keywords, just to name a few. Consistency is vitally important if you want to keep your blogs earning "Top Positions on Google "and some of the other fine search engines. If you don't post to your blog on a regular basis your blog will soon become non effective, stagnant and die in popularity with users as well as search engines.
Most blogs fail because an individual loses interest and fails to post consistently to the blog with new information. Blogging is competitive if you do it right. There are over 70,000,000 blogs out there on the internet covering every subject imaginable. By narrowing your focus on your blog content to a specific subject, you can dramatically improve your page ranking, visibility and popularity with the users who follow your opportunity information on the web.
Many individuals don't realize a blog can become very popular online and gain high page rankings if treated like any other marketing campaign. You must optimize for the Search Engines on your blog just like you would if you're promoting a website or any other promotional campaign.
By using some simple strategies in your blog like … incorporating some keywords in the title of your blog can become very powerful. Once you establish your blog name, you don't have the option to change the name. You can create multiple blogs, so if one blog is not doing well, just create another blog. When promoting your blog, think of the blog as being just another website you're trying to promote and put the blog in a search engine format which includes a keyword rich title, keyword rich Meta tag description and 10 to 15 keywords or keyword phrases pertaining to your subject matter.
Try to use words that a prospective client understands rather than industry terms and slang. Distribute your keywords throughout your content area and avoid spamming a keyword anywhere in your blog. A well written keyword rich blog is what the search engines are looking for. The users will find your compelling blog without all the hype and fluff to be more acceptable and will be more likely to participate in your opportunity.
In a blog you can include some links in your content area. You may have the best description of your product or service that was ever written, however, if there is no reference to where the potential client can get hold of you, will make your blog as non-existent to the users as well as the search engines. Every link you put in your blog will be visited by the search engine spiders for indexing just like they are acceptable in your website. The blog can actually point a whole new segment of the internet masses back to your primary business website if done correctly.
Just like in a website, your blog must be search engine friendly as well as user friendly. A blog can be a tremendous complement to a website which can be linked together with other websites for some powerful linking strategies. Blogging is just another powerful marketing tool that can be implemented into your overall marketing strategies.
Blogging is an excellent form of marketing for the beginner. You don't need to know HTML code to make changes in a blog like you do in a website. You will save a lot of time and effort by using the blogs to your advantage. A simple change can be made in a blog without having to change any source code.
It'll be to your advantage to learn a bit about RSS feeds and implement those feeds into your blog. RSS is the acronym for Really Simple Syndication and will help your readers to keep up with your most recent blogs in real time with a simple click of the mouse on the feed icon. RSS will also allow you to put your syndication on auto pilot if you will, by allowing your content to appear in others areas such as other blogs, forum, websites etc. with back links back to your website. This will enhance your visibility with the search engines because of the links and back links involved. Most blogging platforms now support RSS feeds. Use them to your advantage.
Depending on which blogging platform you use, each blog may become a permanent link or it could be that your links will drop from the internet after a brief online stay. This may also be true with press releases that you put in your blog.
Blogs are a great way for you to become popular as an authority on a particular subject matter. You can personalize your campaigns, brand yourself or become the expert on any given subject matter and you will build a large following of like minded people who enjoy your opinions. It's entirely possible that other experts or reporters will refer to your blog as the place to learn about a specific subject. This is an excellent way for you to be able to go directly to your customer base without any type of media filters found in other type of communication.
The value of blogging is unlimited. Use this powerful marketing tool to promote your personal opinions, political arguments or just use this form of media to promote your business everyday by posting a short note about your product or service. You will be amazed at the power this often overlooked marketing phenomenon will provide to your overall business success.
The eBiz Solutions Team is standing by to assist you in your blogging challenges. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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