Writing articles, submiting your information up to the web and publication of your writings are getting more popular every day. If you don't write and post to blogs, forums, and message boards or send out informative emails on a regular basis, you're missing a tremendous opportunity to promote your business opportunity.
As we've discussed in some of our recent writings, you learn to write by writing. Writing from the heart with good relevant information has contributed to the success of many online businesses. We live in an information-based society, so it makes a lot of sense to take advantage of this form of communication. This type of medium is one of the most effective techniques of converting a prospect into a buyer.
Within your arsenal of marketing tools most of us have some form of program that helps us to distribute our information much easier than the methods used a couple of years ago. There are submitters you can find online that will really make the chore of publishing more tolerable. Do a Google search and see the various types of programs being offered regarding submitters. A good submitter is worth its weight in gold. This writer is not endorsing any particular program being offered. This is merely a suggestion of one way to make your submission process quicker and to more users, thus giving your opportunity more exposure.
We talk a lot about optimization. However, there are other aspects of article marketing that we need to consider.
• Branding....There is only one reason that anyone writes and publishs articles, and that is to keep our audience informed about you and your business opportunities. If we want to become well known personally, or our get our business name recognized as a household icon, then branding become essential in our marketing efforts.
• Lead Generation....We all know that without people to talk to, we will never be able sell our products or services. There are many options we can pursue in the never ending saga of lead generation. Do some research regarding this subject and find the best source of lead generation for your particular business opportunity.
• Promotion…..There are countless people who know how to build a website, however, they don't have a clue on how to promote their business. This is a process that you can learn and is becoming more and more important that you learn as much as you can about this process, and implement this knowledge into the marketing strategies regarding your product or service.
If your information is not laser focused regarding the three issues discussed above, you will definitely fail in your marketing efforts. By writing good relevant content in your website as well as your writings your reading audience will respond by staying in your site longer which gives your reader more time to make a positive choice of purchasing your services.
The links that can be generated with article marketing is astounding. We all know that the search engines put an incredible amount of weight on the amount of links, back links and cross linking that they find when the robots spider our web sites. By aggressively promoting your articles you will experience a natural magnet effect of drawing good quality links pointing to your site which the search engines will reward you with higher page ranking.
In your article marketing it is imperative to use keywords and keyword phrases, however, don't overdo this part of the process. Use the ratio of 5-7% that we've discussed before should be adhered to. This will help you to avoid being charged with keyword stuffing by the search engines. Many search engines are so set on this ratio; they will ban your site if you violate their guidelines.
Getting your writings picked up by publishers will give you a substantial boost in your reading audience. The bigger the audience the more links you will accumulate. The search engines love links and in turn will rank your site accordingly. Not all publishers are going to pick up your work, so don't get discouraged. Just keep on writing those articles and sooner or later a major publisher will pick up your work.
Article directories have guidelines to follow. Most of them are very particular on following their format so don't try to push the envelope too far or they won't publish many of your articles or ban you altogether. Do your research on any topic of interest and write from the heart. You might even consider using a ghost writer to write some of your articles if you develop writers block. Make sure you have the exclusive rights to publish that article by having something in writing giving you authorization to publish.
You can double, triple the number of sites you can submit to by writing articles that the publishers want to share with other directories. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight. Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
Your audience is going to be diverse in their interest, so you must write accordingly. If you want to target a specific type of audience then do your research and write your article more specifically than you would write for a general audience. The more you write the more you will learn to distinguish how to construct your article formats for maximum effectiveness.
The eBiz Solutions Team is standing by to assist you in your marketing endeavors. Call today for your free 30 minute consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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