Title Tag Tips for Your Web Site!

The title tag in the source code of your web site is where you generate the title that appears on the internet when a search query is made. When you query a search term in the search box of your favorite browser, the clickable link that appears is exactly what you instructed the search engines to put there. The search engine places a substantial amount of weight on how this aspect of optimization is worded and will add or deduct from your page rankings accordingly. It is imperative that you get it right if you want your SEO efforts to be effective and successful.

There are two aspects we must consider when discussing the issue of title tags, such as your page rankings gaining popularity with the search engines and the click through rate of the users. There are varied opinions on these issues, however, I want share with you in this article some of the important basics of optimization to your title tags.

There are some questions regarding the amount of characters in the title which may be considered acceptable by the search engines. Some search engines are emphatic that you should have no more than a total of sixty characters in your title while others endorse a hundred or more characters as being acceptable.

Based on my experience as a SEO Consultant, a short, concise, easy to read, keyword rich title is the most acceptable by the search engines and will earn you top page ranking quicker than any other single factor of optimization. A character count of anything between 60 and 100 characters will be extremely powerful if you word your title correctly. The title must be easy for the user to understand as well as being search engine friendly. The Title Tag is considered by many experts as the eyes to your web site content, and is one of the most important single element of optimization.

It's imperative that you include your main keywords in this title. A total of three or four keywords in your title will make a huge difference in the popularity of your site. The structure here should be some form of a specific message of what your site is all about. Do'nt repeat any keyword in your title, or the search engine may consider it as keyword stuffing and penalize you with lower page rankings. This small issue can evolve into a major set back of your web site with some of the search engines.

You must capture the attention of your user rather quickly, so make your title appealing enough for the person viewing your information so they will click on your link and enter your site for more information. If at all possible you should focus your main keyword as near the center of your keyword rich title as possible. Your title should reach out and grab the attention of the user and search engine robots. The title is where the user will determine whether or not they are going to look further at your business opportunity. The search engines puts a huge amount of weight on this aspect of your web site and may move your ranking up and down accordingly. A good balance of user friendly and search engine friendly is important here....so spend a little more time with this area of optimization to get it right.

In my experience I have witnessed some sites that didn't even have a title tag on their site and the site owner couldn't understand why they had no traffic. A good rule of thumb here would be....not to put any word in your title that may be considered as a non keyword related word in your web content.

Never use all upper case characters in your title tag. Use upper case for the first letter only of each word in your title tag…..do not bold your title, and don't use italics, underscores or underlines. The use of hypens and pipes are acceptable characters you can use within a title.

If you want to maximize your search engine rankings use a unique title on each page of your website. By using different keyword rich titles on each page you can get recognition for multiple keywords enhancing your chances of Top Positions on Google and other fine search engines in more than one category.

If you have access to more than one text editor, check the your spelling after each change you make in your site and make sure the spelling, punctuation and structure of your site it acceptable. This is extremely important in the Title Tag, Meta Tag and Keyword areas of your source code. A misspelled word will turn off some readers rather quickly and those spelling errors may be considered by some to be unprofessional. To many misspelled keywords in your title tag or your web site will be a major disaster for you with the search engines.

The eBiz Solutions Team is standing by to assist you in your marketing endeavors. Call today for your free 30 minute consultation.

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Larry L Miller SEM/SEO Consulting

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