Writing articles is sometimes an arduous task that we all despise from time to time. Most of us say "I can't write" so therefore I don't waste my time. One of the great secrets of learning to write....is writing. Writing good content requires research, therefore, in your research you will gain an incredible amount of vital information about a particulat subject. With this knowledge you will be prepared to write informative articles about your products, services or maybe a blog regarding your favorite sporting event.
Most of us have had an opportunity to watch some of the Vancouver 2010 performances in the last couple of weeks. What fantastic performances and dedication of success we've seen. Do you think this was the first time these athletes ever put on a pair of skates or others who skied the downhill at speed nearing 100 miles per hour....o you think this was their first competition? Absolutely not....every single one has been practicing since they were able to walk in most cases. These athletes spend hours and hours everyday of the week honing their skills to perfection. Every single individual has a coach that is working with them to make them live, breath and train for an event that only last for maybe 5 minutes or so. What drives these athletes to put their bodies thru intense pain just to win? Gold...Silver...Bronze Medals and the pride of being the best in the world. They have just generated a reputation for themselves that will follow them for the rest of their life....letting the world know that they were the best....even though it was only for about 5 minutes of fame.
Writing requires the same regiment, dedication and training to become successful in writing....you learn to write by writing. Write like you talk....and the words your trying to convey will come across in a sincere and acceptable manner to your audience. Get a coach if necessary, but keep up with your training by writing...and writing until you have honed your skills of writing to perfection in your mind. This dedication will reflect in your writings and you will see more and more people subscribing to your way of thinking.
One suggestion would be to read an article by one of the great writers on any subject....you can think of. Try making an outline of that article....then write an informative article of your own....talking about the same thought you just studied. You will be amazed how much content you can write after you've taken the time to study a particular subject and put into your own words. You may have to re-write your article more than once. So What? Write it and re-write it until your comfortable with the flow of information about your subject matter. Write as you saw and understood the subject of interest. Sharing information is a tremendous way to become popular on the internet. You become an authority, an expert if you will....to the person who is gleaning information from your writings. You are getting your 5 minutes of fame. Just as the athletes have earned their right to participate in an event, you to must earn the right to become a recognizable authority on the internet about your product or service.
Consistently writing articles with keyword rich specific content and posting those articles on the internet is one of the keys to unlock the power of successful marketing. Individuals surfing on the internet are looking for straight forward information about a product or service they may have an interested in. The first impression will normally determine whether you will get their business or if that potential client will become a client of your competition. One chance is normally all you will get to impress a potential client, so make that opportunity the very best you can with full and fair disclosure of information.
Brief, precise, keyword rich, relative information is what people are looking for. Don't try to hype a product and go on and on about your opportunity being the latest and greatest widget. This is a major turn off! Shoppers don't like questionable content and false promises when looking to purchase an item online. Shoppers are looking for straight forward information....about their interest at that moment. Nothing more and nothing less.
The potential client will normally follow the cycle of human behavior. They will scan the content looking for keywords that will trigger additional interest in what they are already looking for. It is a good practice when writing to make your keywords stand out so the potential client can find those keywords quickly. You can bold or italics your keywords if you like. This also indicates to the search engines these are keywords. You must submit short articles with keyword specific meaning, to stimulate that individual's attention to the point of purchasing what you have to offer. Throwing a lot of hype and repetitious information will bore the user very quickly. Thus driving the user elsewhere to purchase the product or service of interest.
One suggestion....which is recommended by the experts is the....the 3 to 4 second rule. Get the potential clients Attention....spark an Interest....create a Desire ....and influence that individual to take Action. A decision will always follow this process. The decision to purchase a product or service from you is the goal here....or they will go elsewhere if the information is boring or questionable. Be very specific....informative....and truthful, the rest will fall into place. Shading the truth will always come back and bite you where it hurts the most. Don't succumb to taking the fateful path of shadowing the truth....always tell it like it is....even if it hurts.
The eBiz Solutions Team is standing by to assist you in this process. Call today for your free 30 minute consultation.
"Let's Build Your Business Together"
Larry L. Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
No comments:
Post a Comment