Web Directories are distinctly different than search engines and have a totally different function in the use of each of there aspects of Search Engine Optimization. Most SEO organizations don't consider the value of posting your opportunity in web directories, link directories and classified ad directories. It is the opinion of this author that, a great deal of positive results and search engine recognition is missed by neglecting the use of this powerful method of creating links, back links and reciprocal links. Many of these links become permanent links for your site.
Let's look to Wikipedia (The Free Encyclopedia) and see their description of Web Directories.
"A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links.
A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. Web directories often allow site owners to directly submit their site for inclusion, and have editors review submissions for fitness."
There is a definite place in search engine marketing (SEM) and search engine optimization (SEO)for this valuable method of earning link popularity. Another form of an effective directory would be the RSS Directories. These directories contain RSS feed links that are extremely powerful when promoting your online opportunity.
Most all directories are human edited, so you may or may not get your listing in a particular directory. The human editor may even place your listing in a totally different category or sub category which may better serve your link relevancy. Be patient when looking for your recent post because the human edited sites may take 5 or 6 months to get around to approving your site for submission. Depending on the directory and the author...you may not get listed at all. Don't get discouraged here, there are plenty of other directories you can post to.
Most links once submitted become permanent links. Permanent links are great, since these links just set there and work for you day in and day out. Some directories are free, however, some do charge a small one time charge for the submission. You can choose to have your links as a premium link which will cost you a bit more money to be positioned at or near the top of the category you choose. Which ever method you choose, it is well worth the small investment in comparison to the value you will receive for your efforts.
Many of the directories have a limited amount of categories and are somewhat general in their overall scope of the categories offered. Most will have twenty to twenty-four categories with various sub-categories for your convenience. Sometimes you can find a niche directory that will fit your opportunity better than the general type of directory. When you find such a directory, placing more than one classified ad, links and RSS feed links in that directory. This should enhance your promotion efforts for your business.
Some Open Directory Project directories may also be powerful and assist you in your marketing efforts. This type of directories have hundreds and thousands of categories and sub categories so you can pick and choose where you prefer your information to appear. With this type of directory you can be specific not only in the category but in a specific area of the category such as a particular State, County, City or Town that you want to target. This type of laser focusing is great, however, the amount of response may be little to none because of the narrow area of interest regarding your online offering.
There is much talk in the SEO community of how effective these directories may be. It has been my experience, if a person is cautious about where they put their listings, and make a blend of the various types of directories, this type of promotion can evolve into an extremely powerful method of creating links, back links and reciprocal links to your web site. Experiment with this concept a little and see if this method is right for you. Each marketing campaign is uniquely different to the last project, so the more you know....the greater the chances are you might stumble onto something that will click and result in a profitable outcome.
Since there are numerous types of directories being offered in todays market we can not cover all the differences of what they do....both good or bad. If this type of marketing appeals to you....then I would recommend you do some home work and understand what each type of these directories does and....then make a choice of whether you can meld this part of SEO strategy into your business opportunity. Whether it's a free submission, a paid submission or a reciprocal link exchange you need to understand before you include this process in your overall campaign strategy.
If you have additional questions or need some personal mentoring, you can contact a member of our eBiz Solutions Team at the contact information listed below. Call today for your free 30 minute consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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