Sometime during our internet business career most of us has heard the term "backlinks" at one time or another. Most people don't understand the importance of using backlinks effectively in their overall marketing strategy. Once you understand how to use valuable function, it will become clear why the search engines considers backlinks as an integral part of Search Engine Optimization. The search engines have guidelines for us to follow in order to get the maximum exposure without getting into trouble with the engines.
What is a "backlink"?? Backlinks are links that are pointed back towards your web site. The number of backlinks pointing to your site indicates to the search engines the popularity of your web site. The more relevant backlinks to your site the more important your site becomes to the search engines. Google will give more credit to web sites that have good quality backlinks and will give that site more relevancy when a search query is made for keywords that appear in your web site.
The number of quality inbound links to your site is what the search engines uses to calculate the relevance of your site to a particular keyword. Getting inbound links is important, however, the quality of these links is more important than the link itself. Here is where quality links far out weighs the quantity of links on your site. Keep in mind that links from a site that has content related to your site are considered by the search engines more relevant than just a link. Thus, a site with unrelated content is considered by the engines to be less relevant. The higher the relevancy of the inbound links to your site, the better the search engines like it and will reward you with higher page rank because of the higher quality of those links.
Search engines are attempting to level the playing field and are looking for links that are generated per their guidelines of quality and are built over a period of time rather than using spam techniques for quick recognition. Webmasters has brought much of these changes on themselves because of questionable practices and the use of link farms. The search engines do not recognize link farms and the use of link farms could get you banned entirely from the web.
We must keep in mind the main reason for good quality back links is to draw visitors to our web site. Unless you can draw visitors to your web site, visitors will probably never find you. This is done with the help of the search engines using the quality backlinks pointing to your site. Visitors need some direction that will guide them to your web site for their consideration of your business opportunity. Once the visitor views your site the quality of your information in your offering will be the deciding factor of whether the visitor becomes your customer....or not.
Many webmasters are deceived about reciprocal linking and how it should work. Google is one of the engines that has put specific filters on reciprocal linking. The concept here has been for a webmaster to place a link on another site and that site would put a link back to the webmasters site. Many times the link exchange was not relevant and the search engines would discount the effectiveness of the exchange. Here the inbound link was not relevant and was ignored by the engines, but the outbound link still got counted. This process diluted the relevancy of the exchange. Many sites have been dropped by the search engines for this type of questionable practices.
Use extreme caution if your going to use reciprocal links. With the new filters being implemented by the search engines, sites may be penalized for linking to a questionable web site. With this new algorithm it may be wise to be a bit more particular with who we choose to exchange links with. Do your research concerning the sites your going to exchange links with. If there is any questions about the relevancy of that site....don't exchange your link with them. Better here to be safe than sorry.
In summary: Definitely use links to gain popularity with the search engines. Understand the purpose of linking, back linking and reciprocal linking and use your strategy of linking in your site by following the search engines guidelines for maximum exposure. If you don't know how to use linking to your advantage with the engines, then take the time and learn this remarkable marketing concept that will boost your exposure to internet visitors who are searching for your product or services.
The eBiz Solutions Team is standing by to answer your questions. If you need assistance give the team a call for your free 30 minute consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
No comments:
Post a Comment