When you're designing your website there are some basic rules you will want to follow in order to make your site appealing to the general public as well as the search engines. We call this in the business user and search engine friendly. This has to be a calculated balance of information so your site will be recognized by both the consumer and the search engines.
Users may be impressed with the pictures and flash of your site and enjoy some humorous quotes you've included, however, the search engine don't recognize flash and pictures or sayings that is not relative to your site content. The search engines are interested in good well written keyword specific relative content only. You must keep in mind here that first of all you must be recognized by the search engines to get listed on the internet. Without the search engines help, no one will ever see your site. The information we want to share with you today is how can we achieve this critical balance.
One of the most common reasons why a web site is not indexed by the search engines is rather simple. If your site URL is embedded in JavaScript, most search engines will not recognize or index your web pages. By making some basic changes in your source code of your site, you can make a major difference in the acceptance or rejection of the search engines. There are a couple of other small additions to this process that we will be discussing in some upcoming articles....so stay tuned.
Other reasons for search engines like Google, Yahoo and Bing rejecting your site could be insufficient or non relevant content on your webpages. Since only content is read by the search engines, it's imperative to have enough keyword rich content for the engines to give the proper weight to the good content for indexing purposes. A good example would be...picture your site as a book in the public library. The library likes to stock good quality books in their collection of reading materials. Your website content is as important to the search engines as the good books importance is to the library. Content is what the engines uses to list your site and rank your site of where it should be in their library of information know as the internet.
Rest assured that if your website contains only images, Flash and Java Script your site will probably be ignored by the search engines because they are structured not to read this type of graphics. Your site will be more relevant if you use HTML text in your website. This is known as source code. If you don't know how to write some basic HTML or have a good text editor then you need to attend some classes covering this important aspect of building acceptable information for the search engines.
When search engine robots spider your site they will normally only look at the front page which should be your index page (index.html). Having links on this page linking to the others pages of your site will be picked up by the spiders when they visit your index.html page. Another way of getting the spiders to pick up your other pages can be accomplished by placing the links to your other pages at the bottom of the index page.
Frame styles in your site may be another rejection indicator for the search engines. By making your site a non-frame site and including normal hyperlinks will make the search engines robots extremely receptive to indexing your site as well as accepting your website for recognition on the web.
There are some search engine like Google and AltaVist who will completely ignore your site if you have invalid html tag sequences. Double check your code and make sure your opening and closing tags, table opening and closing table tags are displayed correctly. Make sure all of your content is between the opening body tag and the closing body tags in your source code.
These few helpful tips should get you recognized by the search engines and earn a page rank that will get you recognized online. You too can earn the coveted distinction of the elite few who show up in some of the "Top Positions on Google". It takes your dedication to learn the process and then applying what you learn to further your online presence.
If you have additional questions or need some personal mentoring, you can contact the eBiz Solutions Team at the contact information listed below. The Team members are standing by to assist you in your marketing challenges.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consultant
Private Line: 321-594-4405
Skype: larrylmiller121
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