Blogging has become an important marketing tool, that many search engine optimization specialist are incorporating into their everyday marketing strategies. In my SEO Consulting business, I talk to people all the time who have no clue what the purpose of a blog is, and can't fathom how a blog, will enhance their presence on the internet.
Technorati is an Internet search engine for searching blogs. By June 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media, and was seeing about 120,000 new weblogs being created worldwide each day. That's about 1.4 blogs created every second of every day. I'm sure these figures has grown substantially since these stats was published.
First of all, I think we need to establish a common knowledge here, of what a blog really is. When in doubt of the meaning of a term used on the internet, I always refer to Wikipedia for their input. The following is a quote from Wikipedia, the free encyclopedia.
"A blog (a contraction of the term "web log") is a type of web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (Art blog), photographs (photoblog), videos (Video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts."
As you can see, blogging is a very popular way to get information about your product or services, in front of massive amounts of potential users. Not only will you expose users to your opportunity, but the search engines as well, which are constantly looking for good keyword rich content. Good relevant content, is what the search engine spiders are looking for, and will index that information into their databases to provide information to people who are using their services to query a particular subject matter.
There's all kinds of subject matter discussed in blogs. Some use blogging as a media to express their personal opinions. Whether their opinion is important to other people, or not, really doesn't matter. Someone will always read your blog. Some use blogging to share photos with family and friends. That's OK to. Some use blogging to promote their beliefs and political feelings. With this type of media, people can leave comments, regarding any subject you want to talk about. I think you're beginning to see the tremdous possibilities, you can enjoy by blogging.
Recently online marketer, have seen how powerful this type of media can be when used correctly. I personally, post to 47 different blogs each and everyday. I am providing new content to each of these blogs with information about various aspects of online marketing. My business as an SEO Consultant has exploded with the use of blogs. Many of these blogs are syndicated and are picked up by article directories who publish my information to thousands of other directories, for free. I include links pointing back to my primary business site in each of these post on each blog. I also, put a link in my primary business site to all of my blogs. Blogging is one of my favorite ways to get exposure to a broader base of people, rather than some of the traditional methods of promoting on line.
By just creating a blog, and occasionally posting to the blog, is not enough. You must post to your blog on a regular basis and promote your blog, each time you post new content. There are numerous methods of promoting your business opportunities, however, I have found that promoting my blogs on my web site, as well as, promoting my web site on my blogs, has been an excellent way to get Top Positions On Google and other popular search engines.
The more you promote your blogs, the more people will see the quality of information you provide, and will come back time and time again for information regarding various topics. In essence, you have become the authority for information with that user. Take advantage of that opportunity, by making it easy for a person to contact you for additional information.
Don't under estimate the power of article directories. These directories allow you to place yours links in the bio section of their formats. Some of these directories allow both HTML and NON-HTML in the bio sections, offering information to different types of information services. This scenario will help generate one way links to your site. This is an excellent way to generate some good PR for your blog site.
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